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QUESTIONNAIRE SURVEYS IN MEDIA RESEARCH Elirea Bornman chapter ten LEARNING OUTCOMES At the end of this chapter, you should be able to: discern whether a questionnaire survey is appropriate to investigate a particular media-related research problem or issue, or not; With exciting opportunities opening up at a dizzying pace, businesses are sometimes uncertain how best to maximize their local TV advertising. RQ1: Different age groups of consumers perceive TV advertising differently From the results of the questionnaires it is seen that definitely age effects the perception. 70% of 18-34 year olds named TV the most trustworthy compared to 12% for online video. and from … Other respon… VideoBefore I get to the point of my article, if you want to argue the point that TV advertising is dead and TV in general is dead and we'll all be … MASS COMMUNICATION RESEARCH SURVEY QUESTIONNAIRE
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