Let’s start with the “Expert Round-up“. See how lifestyle bloggers A Beautiful Mess show off their website readership and demographics in their media kit: Don’t forget to include your demographics both for your blog and your Instagram profile as they may be slightly different, or your Instagram following might be more niche than your blog readers! Don’t worry if you don’t have a blog, you can delete this page from your template. Provides value. This means media pitches require personalized outreach and research beforehand in order to understand what a journalist or influencer cares about, writes on and how you can help contribute to their beat. That’s why it’s so important that your influencer media kit represents you and your brand. To help you create a gorgeous influencer media kit, you can download our free influencer media kit template for Adobe Photoshop below. This will help brands easily understand what you and your readership is interested in, and where your skills and creativity lies. I’ve used [THEIR PRODUCT] religiously for over 3 years and it has helped me [Benefit]. Giveaway Collab Pitch Template; Hi [insert influencer name here], My name is [insert name here] and I work for [insert company name]. Some examples of relevant recent posts they might be interested in, 4. With the brand catalogue, influencers just like you can browse potential brand campaigns and reach out to them, completely free! In this blog post, you’ll learn how to create your own influencer media kit, what you should include, and to make it easy you can download our free influencer media kit template to get started with! Choose the right brand to work with. Note: The color is set at 20% opacity. My podcast [SOCIAL CHANNELS] audience is made up of 90% [DEMOGRAPHIC STATISTICS] of males [THEIR TARGET DEMOGRAPHIC] and would also love your products. Why not email a few brands you’ve partnered with in the past and ask if they would be willing to give a reference and be cited in your media kit? Your email address will not be published. This is very similar to the curator pitch, at least, in that, you’re asking for … I'm currently planning a trip to [LOCATION] on [DATE]. If you'd like to collaborate together then in return for a complimentary stay, I'd be happy to have a solo review post on my blog as well as feature you in three Instagram photos and regular story updates during my stay. Knowing as much about the brand and their approach to collaboration projects as possible will help you come up with some creative ideas. Social media reach vs impressions: which is most important? While follower count is important, brands are more interested in your Instagram engagement rate. Available in … Stats that show you’re the real deal. Remember: great media pitches play on the ide… Let your images, stats, and most succinct paragraphs do the talking for you. Influencer marketing shows no sign of slowing down, so now that you’re armed with your media kit, you’ll soon be working on opportunities and collaboration projects for the brands that you love. What's more, understanding the fundamentals of pitching means you are more likely to win collaborations with the brands that you like the most. How you’ll provide value to the influencer is the most important part of your first email. In general, brands will want to know things like, top audience locations, average age groups and gender split - all of which is automatically updated on your free ZINE media kit. 5. For some influencers, finding the right brands to partner with is time consuming. Your personal brand means having consistent messaging across all your social media channels. The pitch is similar to an elevator pitch in length, but the message of the pitchis altered from general to more specific to the journalist or influencer’s interests. Quickly Customize. In 2020, you don’t need hundreds of thousands of followers to become an influencer, as collaborations with micro-or nano-influencers are becoming more popular with brands. Available in (US) 8.5x11, (A4) 8.27x11.69. Whether a brand approaches you about a special project they’d like to collaborate on, or you’re pitching to businesses you would like to work with, having an influencer media kit will make you stand out in the world of influencer marketing. What products are you interested in promoting the most? Your images make a really big impact, so it’s important to only use your best photography for your media kit — no pixelated mobile shots here, please! Your email address will not be published. Customizing your Influencer Contract Template is as easy as adding a filter to a selfie! They’re kind of a tricky piece of content – … Sign up now to download the complete State of Instagram Influencer Marketing report and we’ll send it straight your inbox! Nikki is Later’s Editorial Manager. Show More Show Less . When you pitch companies or agencies, keep your pitch letter short, sweet and to the point. 4. a brand might want to create content or collaborate on a project that is showcased on your website as well. Click Export > Artboard to PDF. Don’t forget to include a headshot or a photo of you so whoever is reading your influencer media kit can put a face to your name! We teamed up with the experts at influencer marketing platform. No pressure. So even if you have a small, but niche, engaged audience, you’ll still benefit from having a media kit! I'd also like to offer you free access to use the content and images within your own marketing material, whether that be for press releases, or public relations content. So if you haven’t already, work out your average post engagement rate and share it in your influencer media template. You should have this in mind when you go ahead and pitch your brands, however also be prepared to negotiate. Clearly states the purpose of getting in touch. Consider how much time and effort will need to go into the particular collaboration, what the relationship with the brand is worth, and to what extent your collaboration will help achieve the brands business goals.