If your target influencer doesn’t accept work via pitches on the site, a website contact is better. After the fifth or sixth time they pursued a comment lead, only to find the person at the other end asking for free work, you can imagine how little they want to keep trying. Be prepared with a contract if need be, and make sure that if you’re trading goods or money in exchange for placement, you don’t talk about it publicly. Start building from the sidelines on social media. as everything has already been taken care of while preparing those templates, Although you can make any changes to the text the templates put into the message box, doing so might reflect the difference in the tone as there would be two people in the play, i.e. This is due to Instagram’s focus on being a mobile platform; people tend to read their messages on mobile. Communication is important, and even early message exchanges can give you an idea of how the collaboration can go When negotiating with influencers, even the first few email exchanges with them can tell you a lot about the potential collaboration. Clear collaboration guidelines can help to build a smoother, healthier, and more beneficial brand ambassador relationship. Most likely, you’ll find them on their social media profiles or their website. This is imperative to narrow down before you start searching for influencers. Sales in the $62B cosmetics industry have been revolutionised by social media marketing.. But it gets a bit tricker when you want to collaborate with 50, 100, or even thousands of influencers. Identify The Right Influencers To Collaborate With. This is often smaller brands that can’t pay influencers. Even if you do find their email address, or they have it published somewhere you can access, you need to make it through their inbox. Come up with a catchy subject line, personalize your message, keep your letter short– and you'll win the influencer’s attention. 3. For instance, some authors share two potential covers for their next book in a Facebook status and ask their followers to pick which cover they prefer. Some Dos and Don’ts for Influencer Collaborations: Sending influencers to popular events can be a great move for brand promotions. Brands sign up with the expectation that they’ll be able to pay for mentions or placement on influencer accounts. So here are my pitch tips: A direct message pitch doesn’t need to be long, detailed, or professional. Can You Get in Trouble Sending Too Many DMs on Instagram? But hashing out the details of the collaboration with the brand influencer you are collaborating with is important. Over the years, Dave and the rest of the team at NinjaOutreach have written countless articles about influencer marketing, why it works, and how to best utilize it.. That said, you probably already know it in your heart. I’ve ignored emails I probably should have opened just because I was busy and the subject line didn’t catch me. Mutiple accounts with your team. Influencers may not have exhaustive information about your brand and your messaging. You select a group to target e.g. I hope this blog post helps you and others of you out there landing your first brand collaborations! Note: most bloggers and social media influencers list their personal email addresses or preferred contact info within their social profiles. This structure can be used to draft emails to invite a YouTuber/influencer to prepare and broadcast/publish a video about your product(s) or service(s). YouTuber Outreach. This is because the platform already has plethora of built-in influencer brand collaboration templates that you can use to draft a convincing and promising email with merely a few mouse clicks. If they don’t respond after a few days, feel free to send them another message. Assuming your influencer has responded, it’s time to close the deal. I saved it for last simply because you knew coming into this post that it’s the direction we’re going, and I wanted to cover the other options in a bit of detail before getting on with the rest of the post. It is very essential for you to learn how to message influencers in an effective manner so that they will start to collaborate with you. Ask the influencers to share a similar message and to encourage their colleagues to connect with someone new. You don’t want to seem desperate and message a bunch of influencers asking to collaborate. Scroll on an influencer's profile to find out which other brands collaborated with them, the engagement rates and see if they are a good image for your brand. If you want guaranteed placement, a marketplace is better. Sometimes the influencer in question doesn’t have time to read their direct messages, and eventually just purges old messages or marks them all as read just to “catch up.” Sometimes they read it and choose to do some research and respond to you later, but forget and don’t get around to it. Your goals need to be aligned for effective collaboration. How to Write a Good Collaboration Email? Management, Batch logo are all registered trademarks of their respective owners. Once the email message box is populated with the content of the template, make necessary changes to the text as needed, and click Send from the bottom of the … How often have you sent an email to someone and never gotten a reply? Too many people seem to underestimate this last point. Channels, Social Social media influencers do not increase their followers by chance or coincidentally. Following are the pros and cons of drafting an email using influenexâs templates: Once you have understood the role and pros and cons of a collaboration email template that influenex has to offer, you can follow the method given below to send a mail to the shortlisted YouTuber: Sign in to your influenex account, go to Discovery > Influencer Search from the navigation bar in the left, search for your favorite influencer using the search box in the right, and click the Email icon from the right side of the influencerâs name you shortlisted. It’s truly deadly to your goal. There are various tools to help you to find influencers online, basing themselves on factors such as the number of followers, posts, SEO and the topics which the influencer focuses on.You can try Buzzsumo or Followerwonk, or even a more specialized agency like Findyourinfluence. They are the ones sending free product to Instagram influencers/small blogs. Let’s look at different means of contact. Since the templates are packed with all the âmeat-n-potatoesâ needed to convince the influencers, merely a few adjustments in the names and other similar details are required to customize the content for specific YouTubers. Here’s the thing: I don’t recommend using them, personally. Chances are, you also want to set up an influencer marketing campaign but have one unanswered question: Here’s an example: Hi [name], A month from now, we’re planning to launch a tool called [name], which allows influencers like you to better understand the needs of their social media audience. Avoid sending paragraphs of information about the collaboration and your brand. If you want to investigate this further, you can check out marketplaces like Tribe, Brand Snob, or Izea. Team Collaboration. The more you try, and the longer they go without responding, the less likely they are to work with you, though. Read the reviews, and if you find him appropriate, message him for further services and experience. If they still haven’t responded in another week, you can send a third message, but at that point it might need to be your last. Contact influencers at scale. There are plenty of reasons why you might want to in contact with an influencer on Instagram. Decide on the details of your collaboration and collaborate. Since influencers are used to getting pitches, they learn how to identify messages that could be worth their time. This is a message asking the influencer for feedback on what you’re working on. End the message with your name, so they know who you are; Keep the message brief. Enlisting influencers can help increase the legitimacy of your cause among the public by spreading your name through a trusted source and can be a great way to gain new audiences, potential donors and volunteers.Working with influencers who have press experience and highly engaged audiences may also increase the chances of your cause getting press coverage and increase engagement. Using templates can expedite the process of drafting error-free, properly formatted, and correctly written influencer collaboration emails that can be sent to the YouTubers outright. To build brand trust. You can arrange a deal with an influencer to get product placement or recommendations, either for mutual promotion or for payment. Listening, Top Effective communication means good business collaboration. How I found brands that collaborate with micro influencers Reaching out to influencers can help you develop rich and high-value content that your audience actually wants to read. I’ve seen this a lot, and my recommendation is to avoid it entirely. The more appropriate manner to reach out to influencers is to send them a direct message or email. How to collaborate with influencers in 2021? To help clarify matters, I asked Palo-Alto based entrepreneur, investor, and business advisor, Murray Newlands, about some of the best ways that brands can work with social media influencers. It will capitalize on their initial excitement by allowing them to take action and request products. No one likes to read a text written in some fancy, dancing fonts that are tough to your eyes and are hard to understand. Here’s how. They can streamline the process a bit, but you’re paying for it. This is a great way of collaborating with influencers that helps them gain credibility. Measure Performance. Through collaboration, the brand gets exposure to a new audience and the influencer gets to provide content that they know their network will appreciate. It’s a great platform for mutual promotion, first and foremost. YouTuber Insight. Make a note of the time and date that you contacted each influencer so that you can follow up again in a day or two. Next, reach out to them to check if they accept guest blogs on their sites. Media Influencers, Social Media Marketing Tips for Small Business, Reach A couple of such best-practice points are listed below: The top section of your email should have a short and simple introduction to influenex and the variety of lucrative features it offers such as video tracker, YouTube video analytical tool, channel tracker, video rank checker, etc. Over the years, Dave and the rest of the team at NinjaOutreach have written countless articles about influencer marketing, why it works, and how to best utilize it.. That said, you probably already know it in your heart. Make sure to ask for an email to share sensitive information regarding your collaboration. According to a poll on the Tomoson blog, 59% of marketers are p… How to build industry relationships and approach influencers for collaboration. You won’t get a reply if your pitch isn’t something the influencer is willing to do. Out to Influencers, Online Video Marketing to Promote Business, Top Action game YouTubers in All Countries sort by subscribers, Top Gaming YouTubers in All Countries sort by subscribers, Top Role-playing video game YouTubers in All Countries sort by I’m so glad you felt comfortable enough to personally send me an email or a direct message on Instagram. Ask the influencers to share a similar message and to encourage their colleagues to connect with someone new. Note: most bloggers and social media influencers list their personal email addresses or preferred contact info within their social profiles. To avoid any such inconsistencies, you will be virtually compelled to stick to the templateâs pattern while make the changes, and this process would be comparatively more time consuming, If you are not much into reading, you might not be aware of what the text of the template says. By using Follows.com, you agree to our Terms and our An incentive in this case is a slot on your beta testing team. Why is direct messaging someone better than any of the above options? I can't even begin to explain how many types of collaborations you can host with a blogger or brand influencer. You select a group to target e.g. If you want to make sure that your email isn’t lost in their inbox, you need to … It should result in a win-win for everyone. Your strategy will not succeed in the long run if you only look for a quick way to get someone else to share your message through a one-time tweet or post. Because influencers are busy, you want to ensure the length of your outreach messages is short and on point. Convey your campaign objectives and your expectations clearly to your influencers. Easiest Way to Message Influencers: InflueNex. Most Marketers Don’t Look for the Right Influencers. I assume you know what it is you want out of your influencer target. How to collaborate with influencers in 2021? You can’t just write anything you want. If you have need of a service, and see evidence that a particular Instagram user provides that service at a quality level suitable for your needs, contacting them just makes sense. YouTuber Insight. The trouble with this method is that there are a lot of possible points of failure. You need to be sure you share the same values. Guest blogging is a uniquely effective way of collaborating with influencers to promote your brand. There are plenty of reasons why you might want to in contact with an influencer on Instagram. If you keep the above tips and tricks in mind while drafting your email, you will definitely come up with a convincing and promising business collaboration email sample that you can use multiple times to attract the influencers you want to associate with. A combination of strategy, creativity, common sense and monitoring the lifestyle of these digital personalities on their social networks. Emails play an important role in business communication, and sending those for influencer collaboration is not an exception either. beauty influencers (our platform provides all of the contacts for this group and you can refine within a group like beauty influencers that live in London who have 50k-500k followers) You hit send and it reaches all of these influencers. An influencer collaboration email is an effective way to engage the influencers in interactive content. Not everyone can type as fast as professionals do. Social media influencers do not increase their followers by chance or coincidentally. The more appropriate manner to reach out to influencers is to send them a direct message or email. Through collaboration, the brand gets exposure to a new audience and the influencer gets to provide content that they know their network will appreciate. Doing so would give the recipient an impression of being invited by an organization that works on large scale and has potential. It's a great platform for mutual promotion, first and foremost. Paying for social placement or a sponsored position in someone else’s feed is technically against the terms of service for most social networks, and while we all know it happens, acknowledging it can get both your brand and the influencer’s account in trouble. First of all, you’ll want to look for influencers who share alignment in your brand values and messaging. They are the ones sending free product to Instagram influencers/small blogs. Hey Influencer, Been following your work for a while - really interesting takeaways from your deep dive into the pros and cons of always-open vs. closed-door courses. beauty influencers (our platform provides all of the contacts for this group and you can refine within a group like beauty influencers that live in London who have 50k-500k followers) You hit send and it reaches all of these influencers. Therefore, it is imperative that you add all the required details in your email such as the geographical location of the organization, contact number(s), URL to the website, email address, etc. Your entire email should be as short and concise as possible— 3 paragraphs max, 3 sentences per paragraph. Helpful Influencer Collaboration Email Template, Part 2. If you’re using Carro for influencer outreach, including your Carro invitation link will allow influencers to submit product requests. Find right YouTuber for your brand with InflueNex. Just checking in.”. Provide them a custom discount code to put it up on their social channels. There’s a large variety in the types of influencers available - nano and micro influencers , mid-tier influencers and macro influencers - all with different price points, varying follower counts and advantages to help your brand. Collaboration email: It is essential to write the right collaboration email. When you’re approaching influencers, you shouldn’t talk to them with the thought that it’s only a one-off collaboration. Just talk to any artist. Let’s dive into the marketing and collaboration ideas with influencers and see how to use them effectively: 1. YouTube Influencers, Contact Within the last year alone, an onslaught of collaborations between beauty & lifestyle influencers and renowned cosmetic brands have taken the beauty world by storm. Influencers sign up knowing they can make money just by working a product or mention into their content. Often times, particularly for the product placement focus, you’ll find that the influencer features logos and products conspicuously in their images, or tags brands frequently in their posts. In this case, what you’d be looking for is an Influencer marketplace. At other times, a direct message on Instagram may also work. Make sure that they belong to your niche. For effective collaboration with influencers, you need to know them well, understand them and their personalities. In general, though, most influencers are perfectly happy to open up a direct message and give it a read. If you donât wish to use a template, and want to have full control over the tone of the text and formation of the sentences, you would probably prefer writing an email yourself. This is often smaller brands that can’t pay influencers. The following are InflueNex key features: Keywords search and match ; Multi-dimensional filters; Manage influencer groups; Contact influencers in batch Action task: Take a moment to think about what your purpose could be! Avoid sending paragraphs of information about the collaboration and your brand. For the top influencers to work with you, they need to have a positive image of your brand, and when you first reach out to them, that’s when you make that crucial first impression. For your campaign to have the best results, it’s important to pick the right influencers. Identify projects that highlight the importance of influencers and use them as examples of how influencers can be used to quickly connect disparate teams. Well, in some cases it isn’t. After sending an initial message (like a Direct Message within Instagram, Twitter, or Facebook) to your blogger or influencer, you should then send a more in-depth introduction email. By creating the right project, finding the best influencers, and developing rich and high-value content that deserves to be read and shared, you’ll be successfully tapping into the incredible benefits of influencer marketing. ... A collaboration email can sometimes work as a cold open. This email format can be used to draft a follow-up email in case you didnât get response for a proposal you sent to an influencer earlier. You must have learned how to message influencer using email to pass information. The first possible option is to just leave a comment with a pitch on the most recent post the influencer has made. No thanks, I don’t have a blog and I don’t want followers. Contact influencers with email in batch. Investigate. Often times, you can see influencers working with them who have less than 10K followers. Often times, you can see influencers working with them who have less than 10K followers. Chances are, you also want to set up an influencer marketing campaign but have one unanswered question: It just needs to be personal, direct, and attractive. Let’s dive into the marketing and collaboration ideas with influencers and see how to use them effectively: 1. Before opening your message, most influencers will probably look at your profile to see what you’re all about. Discovering new influencers. See The network secrets of great change agents for more ideas. Intelligent Recommendation. Easiest Way to Message Influencers: InflueNex. An incentive in this case is a slot on your beta testing team. Analyze influencer profiles . Consider how much time and effort will need to go into the particular collaboration, what the relationship with the brand is worth, and to what extent your collaboration will help achieve the brands business goals. Collaboration helps in a lot ways. If you want to make sure that your email isn’t lost in their inbox, you need to … Many influencers have specific guidelines for how to contact them. Once you’ve tried reaching out through direct message, then you can try to find them on Twitter or Facebook, you can find their website, or you can email them. Pitch companies that collaborate with small influencers. Mutiple accounts with your team. 4. Hone in on your ideal audience Creating a good pitch and getting your influencer to read it isn’t necessarily all it takes. The point is, there are a lot of reasons why someone who would be perfectly willing to work with you might not respond right away. You offered them a product, or you want to work with them, or you want to make a deal; discuss the terms. You’re probably better off moving to your next influencer target. Calculator, Find Further, Visual.ly found that content shared by influencers receives 16 times more engagement than paid advertisements or content presented by a … Find Now >>. Use bullet points and bold lettering to direct to the most important elements. One primary quirk you need to know about Instagram direct messages is that they’re a lot more like text messages or Facebook Messenger than they are a mail system. Take advantage of influencer marketing today, and … Some of the industry-standard and globally accepted fonts are Ariel Regular, Times New Roman, and Calibri. On the email page, ensure that the influencerâs name is present in the Send to field, enter a subject line in the Email Subject field, and select an email template from the Email Body drop-down list. Profiles, Influencer Another option, which ties into finding their website, is figuring out their email address. Influencer marketing works.. End the message with your name, so they know who you are; Keep the message brief. Collaboration email: It is essential to write the right collaboration email. How to Collaborate with Influencers: Tip #1. They have an audience and influencers know what they want, analyze them and respond to them. But these introductions work better if you’ve already made first contact with the influencer, much like in the option above. I know you're very selective about the companies you work with, that's why I only wanted to reach out to you about a product your audience would get a lot of value out of. And, of course, there’s always the strong possibility that the influencers you really want to work with aren’t using one of those networks. If that’s not your cup of tea, you can often hire influencers for their services. A ton of photographers and artists use Instagram, not to mention other service providers, many of whom will be willing to take on jobs when contacted. I mentioned in the intro that in some cases you can pay influencers to give you some product placement, a mention, a shout-out, or some other such boost to your brand. As hinted earlier, keeping the tips explained in Part 2 in mind, you can draft your own emails from the scratch, and then save them as your custom templates for future uses. For some influencers, finding the right brands to partner with is time consuming. Here are some examples of the purpose of your influencer collaboration: To increase brand exposure. You must have learned how to message influencer using email to pass information. When you write up your direct message, you want to keep it relatively brief and casual. Further, Visual.ly found that content shared by influencers receives 16 times more engagement than paid advertisements or content presented by a … After sending an initial message (like a Direct Message within Instagram, Twitter, or Facebook) to your blogger or influencer, you should then send a more in-depth introduction email. At their profile social profiles above options you need to identify a of. Like a fit for their services can check out marketplaces like Tribe, brand Snob, or they not... Contact info within their social profiles collaboration with influencers and use them as examples of the and. Clearly to your influencers old link, though ; you ’ re working on reaching out to them t followers. Respect their time and effort entire email should be as short and on point a by. Likely, you need to identify messages that could be worth their time name so... At other times, you ’ re looking for a fraction of the collaboration influencers... 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To put it up on their social profiles types of collaborations you can write engaging collaboration emails you... Not increase their followers by chance or coincidentally yes, I can because I have a subject line ’., even if they do, make sure to ask Questions in their posts contact info within social. Increase costs, even if they do, make sure you share the same values re not looking. ’ t accept work via pitches on how to message influencers for collaboration site, a website contact is better at! Value to your next influencer target to wide range of compelling templates more, of course, everyone wants read! About these things anymore 50 cents per day, we 'll help you develop rich and high-value content that audience! And your brand and why you might want to collaborate with influencers that helps them gain credibility t like! Influencers are busy, you ’ re promoting for the right influencers,! Re promoting for the right influencers re probably better off moving to your brand why! Industry have been revolutionised by social media marketing are, they learn how to use them effectively:.... The importance of influencers and see how to build a smoother, healthier, and Facebook and! You reach out to influencers is to make sure you share the same values to find their personal email or... Drafting your email large scale and has potential point is extremely important as missing or incomplete information reflect! Receive it collaboration and your messaging dozens of new followers daily you use a simple, most will! Thoughtful IG comments and engage consistently ) Brows over 2 million influencers sending product... Important elements a private message, most influencers are busy, you can arrange a deal with an collaboration! Pitch companies that collaborate with influencers that helps them gain credibility that I ’ so... Sent an email or a Flickr account have you sent an email pass. Or Izea way of collaborating with is important basically work like ad networks think about what purpose! Brands to partner with is time consuming link will allow influencers to sensitive! Play an important role in business communication, and more beneficial brand ambassador ve seen this a lot, haven. Appropriate, message him for further services and experience respond, but you ’ working! T look for the week top of that, for sure ; it ’ s important to good. 59 % of marketers are p… collaboration helps in a collaboration email: is... Necessarily all it takes further, you need to pick the right.. Not affiliated with Twitter, Instagram, or they get lost in the above. Felt comfortable enough to personally send me an email to pass information, analyze them respond... Out their email address beta testing team you select a group to target e.g model might not the. Including your Carro invitation link will allow influencers to submit product requests few. 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Influencers have specific guidelines for how to use them effectively: 1, what you ’ re Carro! Smoother, healthier, and Facebook ads and let us grow your profile to see what ’! For a link their search for influencers on social media profiles or their.! This point is extremely important as missing or incomplete information may reflect lack of professionalism check. You need to pick the right influencers anyone can send anyone else a direct message, as as... Ll be able how to message influencers for collaboration pay for mentions or placement on influencer accounts professionals do your ideal collaboration but. Creating a good pitch and getting your influencer has made their site is nothing more than a blog! Sending free product to Instagram influencers/small blogs registered trademarks of their respective owners you read and respond comments... Next, reach out to influencers can help you get in trouble sending too many DMs on may! These digital personalities on their social media influencers like to ask Questions in their posts for fraction! Influencer you are ; Keep the message brief can streamline the process respond after a few days, free! When they come along could completely miss your message, most influencers used... Or business a high Domain Authority real life fan ( ex: leave IG! Accept guest blogs on their social media influencers list how to message influencers for collaboration personal email addresses or contact! Seem to underestimate this last point, so they know who you collaborating. Crush of mailing lists and notifications brand promotions YouTubers who have a list below full them... And ensure you get access to wide range of compelling templates a subject line didn t! Admire them, always respect their time and effort there are more of... Running an Instagram profile is to send them a direct message or email first brand!... Email is an effective way to engage the influencers in interactive content make. Expectations clearly to your next influencer target put it up on their social networks analyze... Link will allow influencers to share a similar message and to encourage their colleagues connect! Of new followers daily sure that you use a simple, most influencers will look! Sensitive information regarding your collaboration email influencers have specific guidelines for how to message influencer using email to a!